Elle Geraghty 25/7/25 Elle Geraghty 25/7/25

Pivot tables for content audits

Learn how to master pivot tables for content strategy and information architecture. Turn a spreadsheet with thousands of rows into a set of graphs that quickly help you understand what is going on with your content.

Defining content

Blog | Elle Geraghty Content Strategy

Four kinds of content

Content fits into four main categories based on function. Action content, promotion content, bait content and content as product. This model will help you focus on outcomes rather than definitions sooner.

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Bust the seven big content problems

Seven common content strategy problems with concrete examples of how you can start to tackle them.

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Content is the HEART of all digital experience

Content is at the heart of all digital experiences. It’s the core reason anybody engages with a digital channel.

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Content strategy

Blog | Elle Geraghty Content Strategy

Prioritisation is an essential content strategy skill

Prioritisation and decision-making are two of the most important elements of my work. At both a macro and micro level content strategy is about deciding what is important and starting work based on those decisions.

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What is your content strategy flavour?

There are many different kinds of content strategy and that is a good thing. You can customise your practice and adjust it for your current context and objectives.

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Business strategy for content strategy

The practice of content strategy is dependent on an excellent understanding of business strategy. Find out how to get a handle on that ASAP.

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Content activites

Blog | Elle Geraghty Content Strategy

Content activities

Content strategy one-pager

Content activities

Content strategy is really hard. This framework helps you bring a level of clarity.

That clarity results in a place to start working, so that you can make an impact.

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Content activities

Pivot tables for content audits

Content activities

Learn how to master pivot tables for content strategy and information architecture. Turn a spreadsheet with thousands of rows into a set of graphs that quickly help you understand what is going on with your content.

Read more →

Content activities

Research, Design, Strategy, Content activities

International UX research: The highs and lows

Research, Design, Strategy, Content activities

If you thought conducting user research at home was tricky, imagine the challenges in another country and in another language!

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Research, Design, Strategy, Content activities

Information architecture

Blog | Elle Geraghty Content Strategy

How to categorise content

So you need to create an information architecture .... there are so many different categorising systems you can apply. Learn how to select the best one.

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40 min introduction to information architecture

This 40 min video will teach you the fundamentals of information architecture.

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Baking the best IA

Building an information architecture that meets the needs of users and business is a specialised craft. Learn what ingredients you need.

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Measurement

Blog | Elle Geraghty Content Strategy

Supercharge your content promotion

Are you struggling with promoting your content? Do you have great things to say, but don’t know how to reach people who care? This could be via social media, email or even search engine marketing.

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Three ways to measure digital content

We know that measuring content is essential but it's also hard and expensive. Considering it through the lenses of quality, effectiveness and value will help.

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User testing for content and wayfinding

We know that testing content is very important. But how do you do it in a way that gives meaningful results?

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Communication

Blog | Elle Geraghty Content Strategy

Human communication is tech neutral

Most meetings are designed poorly (or not at all) without acknowledging key elements of how human beings communicate and collaborate. But we can do better.

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Ten elements of great communication

Really effective communication is hard because it is extremely nuanced with many moving parts. To communicate with excellence, consider these ten elements:

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The magic blogging value triangle

Crafting blog content is a big overhead. Make all your hard work result in more than just promotion with the magic blogging value triangle.

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Teams and people

Blog | Elle Geraghty Content Strategy

Web content capabilities

Get a quick overview of the different content skill levels you need in your web team - from writing briefs to high-level strategic negotiation.

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Emotional intelligence and content strategy

As a content strategist, finding ways to evaluate and improve your EQ (and the EQ of those around you) will make you much better at your job.

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Coaching to learn

Sharing what you do with others is a really great way of consolidating, reinforcing and refining your skills and expertise - especially when done in a structured, but collegiate way.

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Professional development

Blog | Elle Geraghty Content Strategy

Imagine your way to better empathy

I think enhancing your imagination is a strong way to build your empathy. And reading, reading novels to be exact, is like the gym of the imagination.

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Trying something new: sketchnoting

You don’t have to be good at drawing to sketchnote - and it is a great way to hone your listening skills.

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Researching human skills for content strategy and design

Karina Smith and I asked a bunch of leaders in the field about their journey to success and what human skills served them well.

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Conferences and meetups

Blog | Elle Geraghty Content Strategy

Happy 13th Birthday, Sydney Content Strategy Meetup!

What an achievement! 13 years of content folk getting together to talk content, learn from each other and feel a sense of connection in a sometimes isolating profession.

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Confab Intensive: great learning opportunity

I am pretty much always the sole content strategist on a project. This is why coming together with my peers is so incredibly important.

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New blood for UX book club Sydney

After running Sydney’s UX bookclub for six years it was time to hand over the reins :)

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Artificial intelligence

Blog | Elle Geraghty Content Strategy

LLM content discoverability experiment

Are you feeling pressure to improve your content discoverability by LLMs like ChatGPT or Google’s AI summary, but are struggling to find a place to start? Try this LLM discoverability experiment for beginners.

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How will Apple summarise your web content?

The Apple ecosystem’s handling of words and images is changing in a way that will positively impact how you do your job.

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ChatGPT and your content: what works and what doesn't

There is a lot of pressure to use LLMs like ChatGPT to create content. Long story short, it's helpful in some contexts, but has a long way to go before it can support high-stakes, public-facing content creation.

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Content basics

Blog | Elle Geraghty Content Strategy

The content canvas

The content canvas lets us take a complex task and break it down into understandable and manageable chunks - in that way it feels like an analogy for content strategy itself.

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What is Content Strategy?

Don’t know what content strategy is? Start here for a quick definition and places to do further research.

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An easy blog management plan

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