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Enhance your personal or team capabilities in content strategy, website governance or information architecture.
These hands-on training workshops will help you gain confidence and boost your productivity as you practice key digital transformation methods.
About your presenter
Elle Geraghty is one of Australia's most well-known Content Strategists.
She is an international speaker and coach who has been working in content strategy for over 15 years.
She has helped organisations like Qantas, the Art Gallery of NSW, IAG, the Australian Museum, Atlassian and Sydney University improve their content strategy.
She runs the Sydney Content Strategy meetup and is dedicated to raising the profile of content strategy in Australia.
She has a Certificate 4 in workplace training and assessment, a BA in communication, a Master's in knowledge management, a Diploma in design and an unfinished Graduate Certificate in AI for businesses.
Book a customised workshop for your team
Would you like a private workshop for your company? They are very popular.
Private workshops in Sydney, Melbourne, Canberra, Adelaide, Perth, Brisbane and your home town are available + travel costs. Book your in-house class any time!
One day workshop or an advanced two-day option is possible.
Testimonials
Sophia Skea, UX Copywriter, RACV
“After Elle's training, I feel so much more confident to start creating and implementing a content strategy within my organisation. Having a small group was excellent as we could each receive tailored advice based on our workplace and industry. Thanks so much Elle, I'll absolutely be back for more!”
Chelsie Mew, Communications Partner, Sustainability Victoria
“Elle is an energetic, engaging and passionate facilitator. Her teaching style uses real-life examples and gets you to practice learnings with your current work. This means you walk away feeling like you’ve really got a grip on everything you’ve learnt. Plus, you've got everything you need to start implementing right away. I left feeling inspired and hungry to continue learning.”
Peta Smith, Senior Digital Platforms Manager,
Transport for NSW
“I recently attended Elle's one-day Content Strategy workshop, and found it incredibly helpful and inspiring. Elle is a great facilitator - extremely engaging and encouraging. I particularly appreciate how concrete her guidance is, with lots of practical, real-world advice and techniques. Given we are embarking on a major overhaul of our websites, the foundations from Elle will be invaluable.”
Esha Thaper, Content Marketing Specialist, 1Cover
“Elle is so knowledgeable about content strategy and gives you such a great overview of the area. It makes you feel excited about the possibilities' for your own organisation and for your own career! She's very encouraging and enthusiastic and seems to get a thrill out of sharing her knowledge.”
Peter Cossey, Principal Consultant, This Little Duck
“Our staff attended Elle's Content Strategy workshop in preparation for a large website redevelopment project involving thousands of pages of content and we came away from the training with some crucial tactics and processes that set us up for success. Elle explains the high-level concepts for digital strategy all the way down to the nitty-gritty techniques for doing the work.”
Trudi Fletcher, Design Officer
Energy & Water Ombudsman NSW
“The IA workshop was excellent, giving me the knowledge and tools to start our website redevelopment. I now feel confident that it won’t become overwhelming. And I love Elle’s enthusiasm!.”
Riya Chakravarty, Content designer
Atlassian
“Elle's content strategy workshop will stay with me for a long, long time. Her frameworks and templates helped me piece together product goals with content objectives and how to measure the impact. The work examples helped to learn how to apply the concepts in real-life work. Thanks so much, Elle! I definitely took away lots of food for thought.”
Michael Belton, Content Designer, Atlassian
“Going into the session, I knew what information architecture was but not how I would create one. I now know a method of doing this and some great tools that make it easier.”
Dan Craddock, Digital Products Lead, Sustainability Victoria
“Elle's Information Architecture in Practice workshop is perfect for any content designer, UXer, or website manager looking to learn the all-important skills of IA. There was just enough theory and plenty of practice to equip us with everything we needed to take the next step. Elle's enthusiasm and positivity makes the day fly and inspired us to get cracking. Highly recommended!”
Jessica Gahan, Senior Content Designer, Atlassian
“Elle's workshop helps make theory practical. It can be hard to articulate concepts like 'content strategy' to non-content folks, let alone the need for it. Elle's workshop helps with that and I was able to take action on my specific work examples. It was also a nice vibe with great people.”
Elizabeth Moore, Communications Partner, IntegratedLiving Australia
“Elle is as joyful as she is knowledgeable. I have learnt and cemented some very beneficial Content Strategy tools and knowledge. Elle has a gift for dissecting and presenting crucial information in easily understood ways with practical methods to apply in business directly.”
Tara Kimura, Senior content designer Square
“Elle exceeds in providing actionable and tactical techniques to apply complex information architecture theory. This course is a whirlwind in the best way and gave me the confidence to make strategic decisions, defend them with conviction, and share ideas with enthusiasm. I’m so thankful to have had the opportunity to have learned from Elle.”
Rosario Rutilo, Digital Comms Officer Energy & Water Ombudsman NSW
“Elle’s IA workshop is a paradigm shift: the perfect blend of theory and hands-on practice! Her energy, positivity and creative thinking keeps you engaged and leaves you pumped and ready to apply what you’ve learned. Highly recommend!”
Kelly Pickett, Product Manager
Powerhouse Museum
“Elle demystifies the key steps it takes to produce a content strategy and shares how to make it palatable to the C-Suite!”
Varsha Patel, Sr. content designerAtlassian
“Elle's workshops are not just enjoyable but informative in a way you don't realize until the end. Her enthusiasm is infectious and even then most introverted get pulled into participation without being intimidated. I'm fortunate to have witnessed the wealth of her knowledge and experience unfold during her workshops, and would recommend her workshops for everyone in the domain of content and design.”
Cassandra Yiannacou, Digital producer and Content writer
County Court of Victoria
“Elle was a fantastic and engaging teacher. This workshop had the right mix of theory and practice, I had a great time doing it learned so much and was using the skills I learnt straight away. Absolutely worth it, will take your comms work to the next level.”
“Elle was a fantastic and engaging teacher. This workshop had the right mix of theory and practice, I had a great time doing it learned so much and was using the skills I learnt straight away. Absolutely worth it, will take your comms work to the next level.”
Siobahn Donohoe, Digital content specialist, Choice
“The content strategy workshop was a great day. It was instructive to work with other people facing some very different content challenges from the ones at my own org, and Elle was a really knowledgeable and experienced facilitator who had lots of practical strategies for assessing content and mapping audience journeys that I'll be sharing with my team.
The workshop would benefit everyone who makes decisions about content at a strategic level and would be a practical help to anyone who needs to produce a content strategy document. Recommend.”
Stephanie Liew, Manager, Community Engagement, County Court of Victoria
“I found Elle's one-day content strategy workshop really enjoyable and well set-out. She provides real-world advice with real examples and is an engaging and engaged facilitator. As we went through the day's material, I immediately recognised ways in which I could apply her advice, techniques and templates to my own work, which is exactly what you want out of a workshop!”
Dahna McConnachie, Content strategist
IP Australia
“I feel like I didn’t really understand my own job as content strategist until I had finished a workshop with Elle! She is a brilliant, warm and wise facilitator whose passion is contagious. I now know exactly what I need to do and how I need to do it and I have the motivation to make it happen – thanks Elle!”
Grant Doyle, Freelance digital editor, copywriter and content strategist
“It's one thing to be an industry expert; it's another thing entirely to communicate that insight and experience with passion and patience. This is where Elle excels. Her workshops are brilliantly conducted and highly engaging. You come away with the clarity and confidence to tackle all things 'content strategy'.”
Amy Laker, Lead Digital Experience Officer, Department of Family and Community Services (NSW)
"I recently attended one of Elle's workshops and I came out wanting to immerse myself in everything content strategy! She's a fantastic facilitator that creates a safe and friendly space to really engage in discussions and activities. Her passion for this subject is infectious and it left me wanting more! Very inspirational day. Thanks Elle!”
Sarah Morton, Freelance SEO Copywriter & Content Strategist
“I recently attended Elle's content strategy and information architecture workshops to develop my skills in these areas. They were incredibly valuable, not only building my confidence in what I was already doing, but also providing me with a more holistic view of content in areas such as governance and workflow. I can now add value to my clients and apply the lessons to my own business. Elle is a fun and passionate teacher, supporting every concept with real-life examples and making time for everyone in the room. I can't recommend her highly enough.”
Theresa Willsteed, Content Officer at Office of Environment and Heritage (NSW), National Parks and Wildlife Services
Joss Willbond, Content Designer, Service NSW
“I attended an Information Architecture workshop run by Elle and thoroughly enjoyed the day. Elle's knowledge of IA and content strategy is extensive, and her enthusiasm and presentation skills are excellent. I liked that the workshop was practical - it was great getting stuck in, trying out some of the tools suggested by Elle. Thanks, Elle.”
Tori Sanderson, Managing consultant, Pragma Partners
“I can’t overstate how wonderful Elle’s training workshop was. She is a talented facilitator and helpfully tailored her advice and strategies to each of our individual contexts. The workshop was really practical and I was could use the tools and strategies for my own clients straight away.”
“Elle’s warmth and wit makes it easy to learn and absorb the complexities of content strategy. The course left me wanting to know more, feeling confident and realising this is an area that I could work in. I hadn’t realised that Elle was also telling us quite a bit about the technical side of content strategy until I read over my notes on the weekend – it all seemed so natural and clear. It was also great to realise that content strategy can be a creative, human and positive process for everyone involved. Thanks, Elle, for a full, inspiring and very useful day of learning.”
Anneke Myers, Freelance Proofreader and editor
“I was lucky enough to attend Elle's IA training day in Canberra a couple of weeks ago (first one in Canberra, hooray!). Elle is very knowledgeable, very practical, and very honest: a winning combination. It was excellent to be guided through using some of Elle's favourite IA tools and how they fit into her workflow. She has a warm and engaging personal style, which put our group at ease very early on, and cracker content, as is only fitting!”
Dahna McConnachie, Content strategisT, IP Australia
“I recently did the Information Architecture training with Elle because even though I have had many discussions (and debates) about IA in the past I have never done formal training. This was such a practical and hands on workshop which has armed me with the tools and knowledge I need to have more persuasive discussions about IA in the future. Totally brilliant and you would be crazy not to go to one.”
Devi Santhanam, Communications Officer, Tax Practitioners Board
Fabian McDonald, Design Lead, The Interaction Consortium
“Elle's industry experience combined with her own personable nature make this workshop highly informative and enjoyable. Plenty of nuggets of gold to get you inspired and motivated!”
Kirrilee McManus, Digital Communications Officer, Kiama Municipal Council
“Elle’s passion for Information Architecture is obvious and infectious. Her knowledge of the latest online tools that exist to help ‘web people’ make better websites is incredibly valuable. Elle is a down-to-earth and fun presenter and her AI workshop is well worth attending. I can’t wait to attend Elle’s Content Strategy workshop.”
Rachael Bailey, Senior Digital Content Manager and Writer
“Elle's appetite for digital is palpable. Her enthusiasm infectious. Her depth of knowledge impressive. She had us looking up, leaning in, thinking and acting like strategists. Elle's a master of rapidly assessing individual workshop participant's needs and making them front and centre of her training.”
Dan Pulham, Digital Strategy and Delivery Lead
“Content Strategy is the new Digital Strategy!
And if you don't have a Content Strategy aligned to your organisational goals and structure then anything to do with Elle is a great place to start.
Elle provides a highly engaging atmosphere to understand how to define, deliver and sell the importance of Content Strategy at all levels of your organisation.
Highly recommended!”
Ruth McAfee, User Experience specialist
“Elle’s teaching style is inspiring. She is a practicing expert continuously honing and validating her knowledge. Her classes are engaging. She facilitates with authority and humility, encouraging laughter and camaraderie. You’ll want to participate. And you’ll remember the exercises. You’ll leave Elle’s class fuelled, on a mission and feeling brave. “
Sarah Spence, Head Word Herder, Content Copywriting
“Elle breaks down Content Strategy into bite-sized pieces to make it instantly more palatable for you and your clients.”