Consulting case studies
Content strategy is the key to every great digital project. These case studies show why.
Australian Museum
The unique and world-class content produced by the AM made it a pleasure to create a new content strategy, information architecture, content model, migration plan, and design guidance for the CMS replatform and redesign.
Qantas
It was fantastic to work with Qantas on the redesign of their loyalty product for small to medium business. I created a content strategy and IA which gave structure to the messages they shared with customers.
CA ANZ
Over two years, I provided an enterprise content strategy, governance plan, indicative IA, and pilot content clean-up program. Working with this gold-class digital team was a career highlight.
Transport for NSW
I loved coaching and providing guidance to the team who created the new IA on this project. I shared a range of content strategies and made recommendations around methodology and the eventual IA.
University of Sydney
Created a repeatable content toolkit to assist multiple faculty site redesigns.
Art Gallery of NSW
Made recommendations on scope and budget for website redesign and content strategy.
IAG
Scoped, planned and delivered a content strategy with a content implementation framework.
City of Sydney
Provided coaching and information architecture for the environmental sustainability department.
But wait, there's more ...
Virgin Mobile Australia
Managed a team of five people and redesigned content for Confluence intranet.
Amway Asia Pacific
Developed a digital framework based on user research insights from three countries.
Foxtel
Delivered a redesign of the intranet including the development of a new IA plus reflatforming advice and migration plan.
NSW Dept of Education
Cleaned up the intranet, reducing it by 90k pages and managed a digital community of 12k teachers.