What is your content strategy flavour?

Content strategy
Written By Elle Geraghty

There are many different ways to think about content strategy. There are many different ways to practise content strategy. I used to find this ambiguity difficult, but now I embrace it. It means that content strategy can be scaled up and down and morphed depending on your current objectives.

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I spend most of my time focussing on type 4, but often apply pieces from type 1 and 3. What about you?

EGCS content strategy types.png
Elle Geraghty

Content strategist, information architect, event organiser, coach, straight talker, producer. I run @sydcontentstrat

https://www.ellegeraghty.com
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