Content strategy is one of the most critical disciplines in modern digital transformation because content is the core substance of any digital offering.

This workshop will provide you with the ability to plan, manage, govern and measure the systems that lead to excellent content experience.

At the end of this training workshop, you will:

1. Understand fundamental content strategy theory

2. Know the essential inputs and outputs of high-quality content strategy

3. Have practised three content strategy crafting activities

*Identifying problem state

* Articulating key goals and measures

* Setting up a measurement framework

Who is this for?

* Anyone looking to improve their content strategy skills

* Intermediate and advanced practitioners

Venue: Various CBD locations or online.

Half-day, full-day and two-day workshops are available.

The way we arrange content on a website is essential for wayfinding and comprehension.

The ability to arrange, prioritise and categorise that content - information architecture - is an increasingly important skill. Awesome user experience comes from awesome content experience.

At the end of this training workshop, you will:

1. Understand fundamental IA theory

2. Know essential inputs and outputs of high-quality IA

3. Have practised three IA building activities

* Crafting user journeys

* Card sorting

* Treejack testing

Who is this for?

* Anyone looking to improve their IA skills

* Intermediate practitioners

Venue: Various CBD locations or online.

Full-day and two-day workshops are available.

This course is an excellent follow-on for those who have completed the content strategy in practice course (or equivalent experience) and will focus on creating a content strategy document.

This class requires additional time to refine and consult on your document both prior and after class finishes.

At the end of this training workshop, you will:

* Know  common content strategy document content sections

* Have some document structures to chose from

* Know what a content strategy can give you

* Have a draft content strategy document ready to refine and share with your team.

Who is this for?

* Anyone who needs to write a high-quality content strategy that gets buy-in.

* Intermediate and advanced practitioners

Venue: Various CBD locations or online.

Half-day, full-day and two day workshops are available.

Our digital channels are under increasing pressure to provide excellent customer service with minimal effort and cost.

To meet those pressures, a well-considered and implementable governance plan is needed.

Content operations or content governance is all about running your content channels more efficiently.

At the end of this training, you will:

* Know what a typical governance plan should cover

* Decide what governance functions you currently need

* Estimate the elements of your governance plan

* Understand how to document your governance plan

Who is this for?

* Anyone responsible for running and managing a website or groups of websites.

* Useful if you already have a working content strategy and are ready to move on to the logistics.

Writing for the web is different to all other kinds of professional writing.

It has special rules.

This workshop will allow you to understand and practice those rules while experimenting with tools that help you monitor and improve your web writing.

You will get a very high-level intro to marking up and writing for findability.

At the end of this training, you will:

* Know the ‘rules’ of online writing.

* Practise using tools that monitor and improve your web writing.

* Practise re-writing content pages for better quality and user experience.

Who is this for?

* People who write professionally all the time, but need a little bit of help translating their work for websites, for example, architects, academics, engineers, small business owners, council workers, accountants, scientists, policymakers, and tech startup founders.

* People who are fluent in written English.