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Content strategy is one of the most critical disciplines in modern digital transformation because content is the core substance of any digital offering.
This workshop will provide you with the ability to plan, manage, govern and measure the systems that lead to excellent content experience.
At the end of this training workshop, you will:
Understand fundamental content strategy theory
Know the essential inputs and outputs of high-quality content strategy
Have practised three content strategy crafting activities
Identifying problem state
Articulating key goals and measures
Setting up a measurement framework
Who is this for?
Anyone looking to improve their content strategy skills
Intermediate and advanced practitioners
Venue: Various CBD locations or online.
Half-day, full-day and two-day workshops are available.
Content strategy is one of the most critical disciplines in modern digital transformation because content is the core substance of any digital offering.
This workshop will provide you with the ability to plan, manage, govern and measure the systems that lead to excellent content experience.
At the end of this training workshop, you will:
Understand fundamental content strategy theory
Know the essential inputs and outputs of high-quality content strategy
Have practised three content strategy crafting activities
Identifying problem state
Articulating key goals and measures
Setting up a measurement framework
Who is this for?
Anyone looking to improve their content strategy skills
Intermediate and advanced practitioners
Venue: Various CBD locations or online.
Half-day, full-day and two-day workshops are available.